FDSA - Federation of Direct Selling Association is a non-political, non-profit organization registered under Society Act at Hyderabad to represent the voice of genuine direct selling companies in India with Union & State Governments; to achieve much needed legal sanctity. Few like-minded companies & expert personalities from the industry joined us for doing the best possible with own collective resources and intellectual strengths. The Chronology of activities and achievements are displayed on this Website as ready reckoner.

FDSA, formed in 2011, not only to brought awareness on direct selling; but also protected it from various quarters. Since then, FDSA has continuously worked for acceptance of Direct Selling by the media, the authorities and general public. Through region wise workshops across India, FDSA brought awareness on genuine direct selling business practices and finally demonstrated our strength in Annual Direct Selling Meet held at Talkatora Stadium on 8th Sep 2016.

To bring uniformity in direct selling business, FDSA drafted the Guidelines for Direct Selling Business In India During 2013, derived out of the best of regulatory framework being practiced across the world with a customization to meet Indian socio-economic environment.

With a sincere struggle for last 5 years we have achieved a new beginning for our industry with the Release of Model Guidelines on Direct Selling by Govt. of India on 9th Sep 2016, and the same has been Gazetted on 26th Oct 2016.
Please visit http://egazette.nic.in/WriteReadData/2016/172443.pdf

To inculcate discipline in Direct Selling industry, we have framed a Negative Products list, based on the bad experiences of MLM Scams took place in India over past 2 decade. The sole aim was to help new aspirants with awareness on finding a genuine direct selling companies and keep away from money circulations schemes. Please visit Negative Product List in English or Negative Product List in Hindi . Beginning of 2016, the same was published This will be a helpful yardstick to identify genuine business practices for the gullible people and stay away from the scams.