FDSA's mission is to establish disciplined direct selling in India through a three-pronged strategy:
Representing the voice of genuine direct selling companies to form an appropriate legislative framework.
Conducting regional awareness programs and managing social media for accurate content dissemination.
Monitoring direct selling companies and reporting unethical practices to relevant authorities.
By Collaboration with all stakeholders of the direct selling industry to build a transparent, ethical, and growth-oriented business environment that supports India’s journey towards becoming a $5 trillion economy by 2047 .